ENK-BBQ RESTAURANT
CHUNG KI WA TOWN
Scroll Down
MESSAGE FROM CEO
We are K-BBQ Restaurant CHUNG KI WA TOWN.
Our goal is to bring back the enjoyable BBQ experience
that Koreans grew up with and to be the restaurant
they will gladly share their memories with their children.
Despite rumbling about who serves so many side dished these days
and the worry about how the servers can grill meat for every table
when labor is so expensive, we are sticking with our operational system
because we have a clear goal: to bring back the enjoyable BBQ experience.
Rather than a restaurant that's on the cusp of the latest trend,
we will always committed to be a restaurant where there is warm hospitality.
CHUNG KI WA TOWN Representative
J.S.Y Food Co., Ltd CEO
Jisam Yang
2020
1st store open in Seoul,
South Korea
2022
Starting a franchise business
South Korea
2023
8 company own stores and
20 franchise stores are open
BRAND STORY
BEEF GALBI (:PRIME RIBS)
MEMORIES OF KOREAN’S SPECIAL OCCASIONS
One of the best places Korean moms and dads
took their kids on special occasions was a Korean Galbi restaurant.
It was an even more special occasion when they had beef Galbi.
As an adult, most Koreans still have pleasant memories of those days.
On special occasions, Koreans will always look for Galbi restaurant first.
We want to share the same warm hospitality and delicious Galbi experience
with families and friends around the world.
We have no doubt they will experience the same satisfaction.
Be our guest and make happy memories with loved ones at CHUNG KI WA TOWN,
a Korean BBQ restaurant that connects generations.
BRAND STORY
STAYING TRUE TO A GALBI,
THE KEY TO SUCCESS OF A GALBI RESTAURANT
We use only the ➀ finest cuts of beef prime ribs, ranging from number 6 to 8.
We focus on the ➁ natural flavor of Galbi, rather than stimulating flavors.
➂ Systematic grilling training system to create the best Maiyar reaction
to achieve the best flavor every time.
Focusing on the memorable flavor of Galbi that connects generations.
BRAND STORY
An iconic space from
anywhere in the world
BECOMES KOREA TOWN IN LA, US
The space is modeled after ➀ a Korean Town in LA, US.
➁ A retro vibe meets modern sophistication in this space.
An Iconic spaces like ʻthe Hawker Center’ in Singapore ➂ bring the outdoors to indoors.
Harmonizing familiar and unfamiliar, old and new.
These are the keywords that make CHUNG KI WA TOWN an iconic space .
An iconic store design is one of reasons why Korean consumers and
international travelers to Korea love CHUNG KI WA TOWN.
WE ARE MAKING K-BBQ CULTURE
A place that resonates with and is enjoyed by all generations.
A cultural space that goes beyond a BBQ restaurant and brings families together.
K-BBQ Restaurant’s a new monument,
it’s CHUNG KI WA TOWN
BRAND COMPETITIVENESS
The colors of the centennial brand
being crafted by CTOWN
A Galbi that keeps it authentic. A brand experience with a difference.
Adding hip and trendy to Korean classic beef Galbi.
A trendy beef Galbi specialty brand with an expert touch
Conceptual space, Store design.
Korean BBQ restaurant enjoyed by the whole family members in a conceptual space that recreates Korean Town in LA, US.
Experience, A new way to enjoy beef Galbi. Galbi & Wine
Fine and affordable selection of wines, corkage-free service.
And exclusive wine glasses Cidel
BRAND COMPETITIVENESS
K-BBQ Culture being
crafted by CTOWN
Adding fun and excitement to the dining experience Plus++
Fun Plus+
A Brand that customers want to show off their visit.
Delighting customers who go viral on social media.
Play Plus+
Stores become cultural spaces by adding
an event experience that aligns with the brand concept.
K-BBQ
CULTURE
BRAND AWARENESS
A strong brand awareness being
crafted by K-BBQ culture
Over one million visits per a year, 65,000 keyword searches per a month,
accolades from F&B analysts, and request to appear on an ongoing TV show.
Marketing and investment to build strong branding and brand awareness.
ADVERTIZING SPONSORSHIPS
Promoting K-BBQ with
K-Content around the world
Collaborating with YouTube creators as well as various media outlets
to make CHUNG KI WA TOWN brand recognizable in Korea and internationally.
ADVERTIZING SPONSORSHIPS
CHUNG KI WA TOWN
states of business
">2023 Revenue 40 million US$, number of customers 1.2 million persons
Revenue & Number of Stores
40M
Number of Stores
1.2M
*Citing internal POS data
CHUNG KI WA TOWN MAP
CHUNG KI WA TOWN MAP
-
20
SEOUL
COMPANY-OWNED STORE
YEONGDEUNGPO
HONGDAE
KYODAE
NAMYOUNG
SEOLLEUNG
WANGSIMNI
FRANCHISE STORE
EULJIRO
GANGNAM
GARAK
GIL-DONG
JAMSIL
JONGNO
MAGOK
MAPO
MOK-DONG
NOWON
SEOULDAE
SEODAEMUN
SINSA
YEOUIDO
-
1
INCHEON
COMPANY-OWNED STORE
SONGDO
-
4
GYEONGGI
COMPANY-OWNED STORE
SEOHYEON
FRANCHISE STORE
BUCHEON JUNGDONG
PYEONGTAEK GODEOK
BUPYEONG
-
1
N.JEOLLA
FRANCHISE STORE
JEONJU SINSIGAJI
-
1
DAEJEON
FRANCHISE STORE
GWANPYEONG
-
2
BUSAN
FRANCHISE STORE
GWANGALLI
SEOMYEON
-
1
S.GYEONGSANG
FRANCHISE STORE
CHANGWON
STATES OF BUSINESS
CHUNG KI WA TOWN
states of business
Creating a ʻrecord of only 1%’ in a saturated market of over 400,000 Korean restaurants in South Korea.
CHUNG KI WA TOWN is a standout brand among all Korean restaurant brands, ranking in the top 0.9% in terms of sales per square meter.
0 . 0 %
408,902 stores
STATES OF BUSINESS
Revenue structure,
monthly average revenue of 151K US$
(As of Aug 2023, excluding new openings and stores operating abnormally)
STATES OF BUSINESS
CHUNG KI WA TOWN
Prototype
High possibility to reach different sizes and different characteristics of areas
through the 2 different prototype, “Star-type“ and “Middle-type"
Star - Type
Eljiro, Seoul
Office / Downtown
-
Highest monthly revenue
360K US$
-
Standard Area
230 m2
-
Standard Trade Area
Class A Trade Area
Middle - Type
Wangsimni, Seoul
Office / Residential and commercial complex /
Mega shopping mall
-
Highest monthly revenue
170K US$
-
Standard Area
155 m2
-
Standard Trade Area
Class B+ Trade Area
CONCEPTUAL STORE DESIGN
Conceptual
K-BBQ Restaurant
“Inspired by the retro design paradigm of Koreatown in LA, US, strategically integrated
traditional Korean patterns, artwork and a sophisticated color palette.
This thoughtful integration results in a store design that effortlessly blends
Korean familiarity with exotic ambiance.”
CONCEPTUAL STORE DESIGN
Inspiration from
the retro design paradigm of LA’s Koreatown
Traditional
Korean patterns, artwork
the retro design paradigm of LA’s Koreatown
SIGNATURE MENU INTRODUCTION
KOREAN BBQ
Our ʻGrill masters’ grill BBQ over direct heat,
using skillful techniques to retain juiciness and the texture of a BBQ.
Our ʻButchering masters’ understand the differences in every cut of meat,
trim and age it to optimal condition.
OPERATIONAL EXCELLENCY
Smoke-free
BBQ Restaurant
CHUNG KI WA TOWN is a K-BBQ restaurant, but it doesn't have a ducted chimney.
The unique top-down ducts don't allow smoke to linger in the store for even a moment.
Customers don't have to worry about their clothes smelling after BBQ dining.
This operational excellency enables CHUNG KI WA TOWN to
open even in a crowded, odor-sensitive mega shopping mall.
OPERATIONAL EXCELLENCY
Great Gabli Experience
The identity of CHUNG KI WA TOWN as a top-tier Korean BBQ restaurant
‘Ymo!’
Korean hospitality
ʻBanchan’
side dished
Natural Tenderizing
& Diamond Cut
Generous
portion
OPERATIONAL EXCELLENCY
Branding
CHUNG KI WA TOWN revolutionized the Korean BBQ scene with a chic and modern branding
concept as like never before in Korean BBQ market. This has allowed CHUNG KI WA TOWN
to attract Millennials and Gen Z as well as to retain loyal family audience.
K-BBQ CULTURE
BEYOND K-BBQ
ʻCIDEL’ is a premium wine glass
with a light touch, customized
by CHUNG KI WA TOWN who
is making a ʻWine+BBQ’ culture.
2 for 22 US$ (sold in-store)
CHUNG KI WA TOWN RMR
Just like you'd get at a restaurant.
You can take CHUNGKIWA TOWN
home with you. We have a variety of
RMR products available in our store.
- · Suwon marinated grilled ribs (700 g)
- · LA marinated grilled ribs (400 g)
- · Beef Bulgogi (400 g)
- · Beef tripe soup (600 g)
- · Stir fry rice with seasoned julienne radish (600 g)
freezer storage(under -18°C)
Expiration date: 12 months from the date of manufacture
GLOBAL BUSINESS EXPANSION
World Wide CHUNG KI WA TOWN
Bringing K-BBQ culture to the world! K-BBQ experience enjoyed by people around the world!
CHUNG KI WA TOWN will be there soon.
CONTACT
CONTACT US
If you have any more questions about CHUNG KI WA TOWN,
please contact us at one of the email addresses below.
jsyfood3@naver.com
bigko064@naver.com
